Wednesday, 28th June (Lecture room: 1029)

9.00 – 9.30 Opening ceremony and inaugural speech

9.30 – 11.00 Session I (4 papers)

Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis: An Abstract
Mina Ameri, Vanitha Swaminathan, Sushma Kambagowni
Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
Takumi Kato
Privacy and Personalization Trade off: An Empirical Investigation in Healthcare Apps Content
Mike Nguyen, Mina Ameri, Vanitha Swaminathan
Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?
Zahy Ramadan, Ibrahim Abosag, Eman Gadalla

11.00 – 11.30 Coffee Break

11.30 – 13.00 Session II (4 papers)

Who buys when and where? How channel design and consumer attributes influence customer journey outcomes
Christian Kock, Nadine Ampler, Rainer Olbrich
Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images
Zhu Zhan and Bugao Xu
Deepening Branding Opportunities in VR-based Metaverses. A Qualitative Study
Maria Vernuccio, Sara Boccalini, Michela Patrizi, Alberto Pastore
Advertising Value of Podcast Advertising
Carsten D. Schultz

13:00-13:15 Break

13.15 – 14.15 Session III (3 papers)

Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The greatest marketing stunt of the century, or just hype driven vanity-metrics?
Markus Rach
The influence of digital storytelling using the Hero’s Customer Journey communication technique on customer acquisition and retention
Emilie Gachassin,Catherine Prentice,Park Thaichon
How Facebook's brand personality affects brand commitment and preference: The mediating role of self-image congruence
Johan Hellemans, Kim Willems, Malaika Brengman

14:15 – 16:00 Lunch

16.00 – 18.00 Session IV (5 papers)

An Exploratory Study of Audiobook Discount Pricing
Li Chen
Black Friday vs. Green Friday: A comparative sentiment analysis of Spanish social media users’ perceptions
Michele Girotto, Ana Maria Argila Irurita, Mel Solé Moro
Digital Marketing and E-Commerce A Bibliometric Analysis
Miguel Guillén-Pujadas; David Alaminos; Emili Vizuete-Luciano; María Luisa Solé-Moro; Ana Argila-Irurita
They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products
Kevin Ermecke, Rainer Olbrich, and Philipp Brüggemann
On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector
Joan-Francesc Fondevila-Gascón, David López, Elena Puiggròs

18:15 – 20:00 Session V (4 papers)

The influence of TikTok videos on German Gen Z consumers’ attitude and purchase intention towards sustainable brands
Susanne Plötz, Luisa M. Martinez, Luis F. Martinez, Filipe R. Ramos
On the Relative Effectiveness of Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment
Jeffrey S. Larson and Jeffrey P. Dotson
Influencer Marketing Strategies In Foreign marketplaces
Nuo Wang
More, Faster, and Better? Effects of Rewards on Incentivizing the Creation of User-Generated Content
Mahsa Paridar, Mina Ameri, Elisabeth Honka

Thursday, 29th June (Lecture room: 1029)

9.30 – 11.00 Session VI (4 papers)

Analysis of the possibilities of implementing Bitcoin and other cryptocurrency payments at the university
Juraj Fabus, Miriam Garbarova, Iveta Kremenova, Lukas Vartiak
Multi-Platform Search Advertising, Prominent Ad Positions, and Consumer Cross-Searching
Mohammad Zia, Ram Rao
How digital channels enhance firm internationalization: An explorative study on space tech startups
Chiara Cantù, Lala Hu, Mirko Olivieri
Assessing streamer attributes: Role of trust in purchase intention for live e-commerce
Monica Law, Mark Ng, Lubanski Lam, and Xiling Cui

11.00 – 11.30 Break

11.30 – 13.00 Session VII (4 papers)

A Multiple-Case Study on the Role of CRM and Big Data in the Automotive Industry
Lala Hu and Angela Basiglio
Antecedents And Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research
Surej P. John and Sivakumari Supramaniam
How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives
Johanna Muggenhuber, Tanja Doppler, Cordula Cerha, Robert Zniva
The Development of Online Shopping and Find-ing Information about Products in the Visegrad Four Countries
Richard Fedorko, Štefan Kráľ and Lenka Štofejová

13:00-13:15 Break

13.15 – 14.15 Session VIII: Meet the Editor-in-Chief of Journal of Retailing, Prof. Katrijn Gielens

14:15 – 16:00 Lunch

16:00 - 18.00 Session IX (5 papers)

Covid-19 pandemic: The least factor affecting the Lebanese E-commerce
Nada Khaddage-Soboh
Traditional brands vs. born-digital brands: the case of the fashion industry
Liliana Ribeiro
The impact of influencers on consumers’ purchasing decisions when shopping online
Jakub Horváth and Richard Fedorko
Analyzing the Retail In-store Environment: A Review of Available Technologies
Olaf Saßnick, Robert Zniva, Christina Schlager, Matthäus Horn, Reuf Kozlica, Tina Neureiter, Simon Kranzer, Viktoria Müllner, and Julian Nöbauer
How the quick commerce business model delivers convenience in online grocery retailing
Johanna Rau, Lina Altenburg, Alessandro Iuffmann Ghezzi

18.00 – 18.30 Session X: Meet Jo Evershed, CEO and cofounder of Gorilla Experiment Builder, sponsor of the 2023 best paper award

18:30 – 18:45 Conference closing

21:15 Gala Dinner at El Xalet de Montjuic, 31 Miramar Ave., Montjuic, Barcelona - https://xaletdemontjuic.com