Tuesday, June 29th

9.00 – 9.30 Opening ceremony and inaugural speech

9.30 – 11.00 Session I

  • Digital Transformation Induced by the Covid-19 Pandemic
    Sankhani Hemachandra and Nora Sharkasi
  • Towards an Understanding of the Intention to Engage on Facebook
    Diep Ngoc Nguyen and Nora Sharkasi
  • Influencer Marketing in the Make-up Industry
    Ioanna Yfantidou and Mile Grncarov
  • Brand Semiotics as a Tool to Create Stronger Viewer Involvement with Brand Visuals on Social Media
    C. du Plessis

11.00 – 11.30 Break

11.30 – 13.00 Session II

  • Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions
    Michela Patrizi, Maria Vernuccio, and Alberto Pastore
  • The Influence of Brands and Platform Mechanics on Creator’ Content Sovereignty on TikTok
    Markus Rach
  • Interactivity in Social Media: A Comparison in the Movie Studios Sector
    Joan-Francesc Fondevila-Gascón, Pedro Mir-Bernal,
    Marc Perelló-Sobrepere, and Marc Polo-López
  • The New Adult on the Block: Daily Active Users of TikTok Compared to Facebook, Twitter, and Instagram During the COVID-19 Crisis in Belgium
    Johan Hellemans, Kim Willems, and Malaika Brengman

13:00-13:15 Break

13.15 – 14.15 Invited talk

Talk: Engaging with the new digital consumer.
Keynote speaker: Diego Barroso, Global Digital Transformation, Nestlé

16.00 – 18.00 Session III

  • Metrics of Engagement on Social Networks and Their Relationship to the Customer's Decision-Making Process Under e-Commerce Conditions
    L’udovít Nastišin and Richard Fedorko
  • Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries
    Richard Fedorko and Štefan Kráľ
  • Influencer Marketing: Current Knowledge and Research Agenda
    Samira Farivar and Fang Wang
  • Aspect-Based Recommendation Model for Fashion Merchandising
    Weiqing Li and Bugao Xu
  • Leveraging Malicious Joy to Influence Consumer Word-of-Mouth
    Transmittal in Social Networks
    Barney G. Pacheco and Joseph Paniculangara

Wednesday, June 30th

9.30 – 11.00 Session IV

  • Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers?
    Jason Weismueller and Paul Harrigan
  • Social Media in FMCG Marketing: Understanding How Supermarkets Use Facebook During the COVID-19 Pandemic
    Surej P. John and Richard Walford
  • What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media
    Izzal Asnira Zolkepli, Pradeep Isawasan, Hasrina Mustafa, and Lalitha Shamugam
  • The Effect of Covid-19 Pandemic on Client’s Equity: The Case of a Senegalese Telecommunication Company
    Nora Sharkasi and Thioro Ndiaye

11.00 – 11.30 Break

11.30 – 13.00 Session V

  • Fight Against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis
    Francesco Smaldone, Mario D’Arco, and Vittoria Marino
  • How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak
    Lala Hu and Mirko Olivieri
  • How Does the Number of Instagram Followers Influence Brand Attitude: The Role of Purchase Intention, Perceived Product Quality, Referrals, Brand Trust, and Gender
    Ricardo Dias, Luis F. Martinez, and Luisa M. Martinez
  • How TikTok’s Algorithm Beats Facebook & Co. for Attention Under the Theory of Escapism: A Network Sample Analysis of Austrian, German and Swiss Users
    Markus Rach and Marc K. Peter

13:00-13:15 Break

13.15 – 14.15 Invited talk

Talk: New trends in the beauty and personal care industry
Keynote speaker: Lorena Bernal, eCommerce Trade Marketing Manager, REVLON.

16:00 - 18.00 Session VI

  • Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers
    Bert Paesbrugghe, Teidorlang Lyngdoh, Arun Sharma, and Deva Rangarajan
  • Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions
    Eva Maria González Hernández, Jan-Hinrich Meyer, and Andrea Trujillo
  • The Social Media Monitoring Process and its Role in Social Media Strategy Development
    Cécile Zachlod and Marc K. Peter
  • Online E-Communication Channels: The Impact of CSR and Reviews on Purchase Intent Leanne
    Johnstone and Cecilia Lindh
  • The Role of Social Media to Re-design the Brand Image of Small Villages
    Angela Caridà, Maria Colurcio, and Alberto Pastore

Thursday, July 1st

9.30 – 11.00 Session Session VII

  • Moments of Truth in Social Commerce Customer Journey: A Literature Review
    Letícia Terra and Beatriz Casais
  • Selling Global Luxury Brands in China: The Use of Social Media Advertising
    Federica Codignola
  • The Intention to Repurchase Apparel Online: A Case of South African Millennial Men
    Chris D. Pentz and Lieze Ryke
  • eCommerce Within the Tourism Industry in the Global South: The Case of the Sharing Economy in South Africa
    Unathi Sonwabile Henama

11.00 – 11.30 Break

11.30 – 13.00 Session Session VIII

  • Who Is a Digital Agency? Delving into the Value Proposition
    Federica Ceccotti and Maria Vernuccio
  • Influencers on Instagram: The Influence of Disclosure, Followers and Authority Heuristic on Source Credibility
    Debbie Human-Van Eck, Chris Pentz, and Tobias Beyers
  • Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media
    Kashif Farhat, Wajeeha Aslam, and Iviane Ramos de Luna
  • Package-Free Returns: A Trend in Green Ecommerce
    Yangchun Li, Changyuan Feng, and Huaming Liu

13:00 – 13:15: Conference closing