Wednesday, 29th June

9.00 – 9.30 Opening ceremony and inaugural speech

9.30 – 11.00 Session I (4 papers)

Impact of Purchasing Experience on Brand Loyalty Comparing Third Party and Brand Electronic Commerce Site
Takumi Kato
Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic
Cong-Minh Dinh and Sungjun Steven Park
Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong
Mark Ng, Monica Law, Lubanski Lam and Celine Cui
Analysis of The Impact of Brand Fit on Perceived Credibility of Social Media Influencers by European Millennials
Anna Schneewind and Nora Sharkasi

11.00 – 11.30 Break

11.30 – 13.00 Session II (4 papers)

Recommendation Agents? I don’t know any and I don’t trust them!
Diully Garcia Zeferino and Simoni F. Rohden
The Impact of a Company Website and its Perceived Quality on the Buying Intention in B2B-Settings
Christian Koch and Michael Hartmann
Reassessing the Marketing Mix Through the Lens of Digitalization
Melike Demirbag-Kaplan and Lena Cavusoglu
Why Does the User’s Attitude for Co-Creation Online Vary Across Cultural Contexts? The Role of Prior Experience, Perceived Risk of Use, Brand Reputation, and Brand Trust
Maryna Chepurna and Josep Rialp Criado

13:00-13:15 Break

13.15 – 14.15 Session III (3 papers)

Conceptual Framework of Influencer’s Marketing Power
Petr Weinlich and Tereza Semerádová
The influence of linguistic style on consumer engagement: A study from top global brands’ posts on Facebook
Renato Hubner Barcelos and Ana Cristina Munaro
Magic mirror: “You are the fairest of them all!” Cross-buying at the point of sale
Björn Gorlas and Carsten D. Schultz

14:15 – 16:00 Lunch

16.00 – 18.00 Session IV (5 papers)

Consumers’ Online Brand Related Activities in the Context of their Motives and Outcomes: Case Study of the Social Network YouTube
Ludovit Nastisin and Richard Fedorko
Key Opinion Leader and Business Growth: Econometrics and Machine Learning Approaches
Yanni Ping, Jorge Fresneda, Yun Zhu and Chelsey Hill
Omnichannel Experience in Loyalty Loop for Customer Engagement Managemen
Taewon Suh and Sang Bong Lee
An Analytical View of Online Consumers’ Behavior in the Visegrad Group Countries: Social Status Perspective
Richard Fedorko and Stefan Kral
A Systematic Literature Review of Profit Models for Online Marketing Channels
Silvia Angeloni

Thursday, 30th June

9.30 – 11.00 Session V (4 papers)

The use of the shopping cart: The problem of abandonment in e-Commerce
Pedro Palos-Sanchez, Rocio Radio Martinez, Mercedes García-Ordaz and Juan Jose López García
Influencer Authenticity – Conceptualization, Nature and Nomological Role
Christina Lindmoser, Wolfgang Weitzl and Robert Zniva
The Impact of Pandemic Restrictions on Offline and Online Grocery Shopping Behavior - New Normal or Old Habits?
Philipp Brüggemann and Rainer Olbrich
Reducing e-commerce returns with return credits
Yangchun Li, Francisco J. Martínez-López, Changyuan Feng, Huaming Liu, David López

11.00 – 11.30 Break

11.30 – 13.00 Session VI (4 papers)

The Highly Sensitive Person (HSP) and online shopping behavior: The impact of visual stimuli on attitude towards the ad and purchase intention
Ana Claudia Amaro, Luisa M. Martinez, Amadeu Quelhas Martins
Online customer engagement in the aftermath of COVID-19: Opportunities for the luxury industry
Duc Hoang, Sofia Kousi, and Luis F. Martinez
The effect of electronic word-of-mouth (eWOM) on consumer ratings in the digital era
Omid Asgari, Alexander Weise, Saulo Dubard Barbosa, and Luis F. Martinez
Innovation, Commercialization, and Sustainability of Earth Observation in Space Business: Tensions and Paradoxes
Luis Filipe Lages

13:00-13:15 Break

13.15 – 14.15 Session VII (3 papers)

Profiling the users of mobile payments in Belgium: a study exploring socio-demographics, social media usage, and general impulsive buying tendency
Johan Hellemans, Kim Willems and Malaika Brengman
Effects of endorsers popularity and gender on the audience’s attention to the advertisement from a neuromarketing perspective: An eye-tracking study
Majid Zahmati, Seyed Morteza AZIMzadeh, Mohammad Saber Sotoodeh, and Omid Asgari
Is a video worth more than a thousand images? A neurophysiological study on the impact of different types of product display on consumer behaviour in e-commerce
Ingrit Moya, Jesús García-Madariaga

14:15 – 16:00 Lunch

16:00 - 18.00 Session VIII (4 papers)

Are media relevant in promoting brand attitude? The evidence of ‘super media’ during the pandemic in Spain
Carolina Guerini and Antonio Brandolisio
Can eye trackers and EEG be used by small-medium marketing and advertising agencies? A qualitative study
Ioanna Yfantidou, Kyriakos Riskos, George Tsourvakas
Privacy-preserving user modeling for digital marketing campaigns: the case of a data monetization platform
Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhen Ze Wu and Qiwei Han
Influencers’ (parasocial) relationships with their followers: lessons for marketers and influencers
Debbie Human-Van Eck, Chris Pentz, Tobias Beyers

18:15 – 18:30 Conference closing

21:30 – Gala dinner at Restaurant Mirabé, on 2 Manuel Arnús St., Barcelona–