Wednesday, 29th June

9.00 – 9.30 Opening ceremony and inaugural speech

9.30 – 11.00 Session I (4 papers)

  • Impact of Purchasing Experience on Brand Loyalty Comparing Third Party and Brand Electronic Commerce Site
    Takumi Kato
  • Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic
    Cong-Minh Dinh and Sungjun Steven Park
  • Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong
    Mark Ng, Monica Law, Lubanski Lam and Celine Cui
  • Analysis of The Impact of Brand Fit on Perceived Credibility of Social Media Influencers by European Millennials
    Anna Schneewind and Nora Sharkasi

11.00 – 11.30 Break

11.30 – 13.00 Session II (4 papers)

  • Recommendation Agents? I don’t know any and I don’t trust them!
    Diully Garcia Zeferino and Simoni F. Rohden
  • The Impact of a Company Website and its Perceived Quality on the Buying Intention in B2B-Settings
    Christian Koch and Michael Hartmann
  • Reassessing the Marketing Mix Through the Lens of Digitalization
    Melike Demirbag-Kaplan and Lena Cavusoglu
  • Why Does the User’s Attitude for Co-Creation Online Vary Across Cultural Contexts? The Role of Prior Experience, Perceived Risk of Use, Brand Reputation, and Brand Trust
    Maryna Chepurna and Josep Rialp Criado

13:00-13:15 Break

13.15 – 14.15 Session III (3 papers)

  • Conceptual Framework of Influencer’s Marketing Power
    Petr Weinlich and Tereza Semerádová
  • The influence of linguistic style on consumer engagement: A study from top global brands’ posts on Facebook
    Renato Hubner Barcelos and Ana Cristina Munaro
  • Magic mirror: “You are the fairest of them all!” Cross-buying at the point of sale
    Björn Gorlas and Carsten D. Schultz

14:15 – 16:00 Lunch

16.00 – 18.00 Session IV (5 papers)

  • Consumers’ Online Brand Related Activities in the Context of their Motives and Outcomes: Case Study of the Social Network YouTube
    Ludovit Nastisin and Richard Fedorko
  • Key Opinion Leader and Business Growth: Econometrics and Machine Learning Approaches
    Yanni Ping, Jorge Fresneda, Yun Zhu and Chelsey Hill
  • Omnichannel Experience in Loyalty Loop for Customer Engagement Managemen
    Taewon Suh and Sang Bong Lee
  • An Analytical View of Online Consumers’ Behavior in the Visegrad Group Countries: Social Status Perspective
    Richard Fedorko and Stefan Kral
  • A Systematic Literature Review of Profit Models for Online Marketing Channels
    Silvia Angeloni

Thursday, 30th June

9.30 – 11.00 Session V (4 papers)

  • The use of the shopping cart: The problem of abandonment in e-Commerce
    Pedro Palos-Sanchez, Rocio Radio Martinez, Mercedes García-Ordaz and Juan Jose López García
  • Influencer Authenticity – Conceptualization, Nature and Nomological Role
    Christina Lindmoser, Wolfgang Weitzl and Robert Zniva
  • The Impact of Pandemic Restrictions on Offline and Online Grocery Shopping Behavior - New Normal or Old Habits?
    Philipp Brüggemann and Rainer Olbrich
  • Reducing e-commerce returns with return credits
    Yangchun Li, Francisco J. Martínez-López, Changyuan Feng, Huaming Liu, David López

11.00 – 11.30 Break

11.30 – 13.00 Session VI (4 papers)

  • The Highly Sensitive Person (HSP) and online shopping behavior: The impact of visual stimuli on attitude towards the ad and purchase intention
    Ana Claudia Amaro, Luisa M. Martinez, Amadeu Quelhas Martins
  • Online customer engagement in the aftermath of COVID-19: Opportunities for the luxury industry
    Duc Hoang, Sofia Kousi, and Luis F. Martinez
  • The effect of electronic word-of-mouth (eWOM) on consumer ratings in the digital era
    Omid Asgari, Alexander Weise, Saulo Dubard Barbosa, and Luis F. Martinez
  • Innovation, Commercialization, and Sustainability of Earth Observation in Space Business: Tensions and Paradoxes
    Luis Filipe Lages

13:00-13:15 Break

13.15 – 14.15 Session VII (3 papers)

  • Profiling the users of mobile payments in Belgium: a study exploring socio-demographics, social media usage, and general impulsive buying tendency
    Johan Hellemans, Kim Willems and Malaika Brengman
  • Effects of endorsers popularity and gender on the audience’s attention to the advertisement from a neuromarketing perspective: An eye-tracking study
    Majid Zahmati, Seyed Morteza AZIMzadeh, Mohammad Saber Sotoodeh, and Omid Asgari
  • Is a video worth more than a thousand images? A neurophysiological study on the impact of different types of product display on consumer behaviour in e-commerce
    Ingrit Moya, Jesús García-Madariaga

14:15 – 16:00 Lunch

16:00 - 18.00 Session VIII (4 papers)

  • Are media relevant in promoting brand attitude? The evidence of ‘super media’ during the pandemic in Spain
    Carolina Guerini and Antonio Brandolisio
  • Can eye trackers and EEG be used by small-medium marketing and advertising agencies? A qualitative study
    Ioanna Yfantidou, Kyriakos Riskos, George Tsourvakas
  • Privacy-preserving user modeling for digital marketing campaigns: the case of a data monetization platform
    Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhen Ze Wu and Qiwei Han
  • Influencers’ (parasocial) relationships with their followers: lessons for marketers and influencers
    Debbie Human-Van Eck, Chris Pentz, Tobias Beyers

18:15 – 18:30 Conference closing

21:30 – Gala dinner at Restaurant Mirabé, on 2 Manuel Arnús St., Barcelona–