Keynote speakers

DIEGO BARROSO

Digital Marketing & IT Project Manager, Nestlé

Bio: I am a passionate and results-driven professional with strong communication, management, entrepreneurship, and coaching skills. My focus is on delivering value while building trustful relationships with businesses and colleagues in a competitive environment. I thrive on challenging myself and my team to be the best versions of ourselves, continuously improving and embracing a learning mindset.

Throughout my career, I have achieved proven success in various roles, including eBusiness Manager, Digital Marketing Manager, Digital Transformation Project Manager & Consultant, and Key Account Manager. I have worked with a wide range of businesses and sectors, both on the agency and client sides.

Currently, I hold the position of eBusiness Manager for Nestlé Nutrition Iberia, where I am responsible for managing the e-Business ecosystem and driving the digital transformation strategy for Spain and Portugal. At Nestlé, my primary focus in eBusiness is to ensure that brands effectively leverage the best digital strategies to establish seamless connections with the new generation of consumers.

Over the past two decades, I have gained extensive experience working with diverse companies worldwide. I have founded and led a Digital Marketing Agency, Ads&Tea, with operations in London and Spain. Additionally, I have served as a Brand Manager for a startup called Superleague Formula and held strategic planning and account executive roles at renowned Communication Groups, including Publicis (Saatchi & Saatchi), Interpublic (Clouseau - FCB DRAFT), and WPP (TBWA).

ENRIC LLOPART

Co-Founder & Managing Partner at D2F Partners / Former Digital Director, FC Barcelona / Former Vice President at Edelman, Disney Global Lead, Head of Digital Latin America

Bio: At D2F, they build products and provide services to transform brands by unlocking business value from their fans, audiences and communities. They operate in the confluence of sports, entertainment and media.
While at the FC Barcelona, he was in charge of its global digital strategy and execution, including Digital products (websites and apps), the creation of new subscription products (Culers membership and Barça TV+), Social Media strategy (+400M fans globally and leaders in engagement and views during my time in the role), market specific digital strategy and execution coordination (moving the club to #1 digital club in China), fan data management, digital partnerships and activations, eSports/ Gaming.

At Edelman, Enric Llopart was Running the global Disney account, coordinating digital marketing projects and teams in the US, Latin America, Europe and Asia. I helped teams around the globe think and execute social media, content marketing, CRM, influencers, user activation and analytics projects and initiatives.

BRUNO BALLESTÉ

Social Media Manager CAA - Former Barça Studios, Barça TV+, FC Barcelona

Bio: Leading Digital Strategy of clients in CAA, the world's number one talent agency. Before, contents, commentator, pitch reporter and live translations on Barça TV+. Previously, commentator and producer of the LaLiga Live and Viva LaLiga programs on the La Liga TV International channel (Mediapro). He also worked at Atlas Agency (Telecinco and Cuatro) as a reporter for different news programs.. Bruno Ballesté worked also at Radio Marca for two years, producing and hosting Planeta Tenis. He also wrote on several sports websites and managed social networks.

PABLO BOSCH

Freelance - Content & Community Manager / Former content manager and community manager at Probike / co-founder of Countop

Bio: Community & Content Manager specialized in sporting events and brand activations. Especially in events during their celebration to create quality content that connects with audiences, entertains them and generates desire to attend the next edition.

He has created content and managed social networks for these events and companies: The Return, Canyon, Andalucia Bike Race, Catalunya Bike Race, Marxa cycle tourist 3 Nations, Great Bottom Bearded Vulture, Davis Cup (activating Rakuten sponsorship), Madrid Premier Padel, Ironman Andorra, Andorra MTB Classic by Epic Series, Trail 100 Andorra by UTMB, Return to the Ports of Andorra

Pablo Bosch was content manager and community manager at Probike, a company connecting with cyclists who enjoy cycling as a lifestyle. He was founder of Countop, a company specialized in market research for companies in the sports sector and sporting events.

MANU ARJÓ

Head of Product, Interflora / Former Product trainer at the Hero Camp / CEO at Be.Green / Chief Product Officer, Colvin / Mobile Product Manager, Softonic / Mobile Director, Groupalia / CEO, Fodd2u

Bio: Interflora Group is the leading European flower and gift platform. It is the number one consumer brand for flower and gift delivery in Europe. It also includes a portfolio of leading complementary brands including Cadeaux.com, OhMyGift, ASK Premium Beer and Chocolate Louis.

As Head of Product, Manu Arjó is responsible for overseeing all Digital Products across the group. He leads the Product Managers team as the key interface between business strategy and the digital product landscape. He also takes care of defining a customer-centric B2C product vision, the associated product strategy and breaking it down into an actionable roadmap for each of our user-facing digital products.

CRISTIAN HERNÁNDEZ

SEO & Web Developer, Clica’m

Bio: Freelancer SEO specialist with more than 10 years of experience in online marketing and web creation, with special emphasis on organic searches and Wordpress development. Specialized in: Online Communication, Search Engine Optimization (SEO), Web Architecture, Link Profile Optimization, Keyword Research, Google Analytics, SEO for Wordpress, Layout and HTML/CSS programming.

MARCOS HERRERA

Senior SEO Product Manager, Adevinta / Former Head of Product and co-founder, DWX / eBay Classifieds Global Organic Growth SEO manager, eBay

Bio:  SEO Product Manager with over a decade of experience leading global teams for comprehensive SEO strategies that drive business growth across diverse markets and industries.

At Adevinta, he understands data as the core of the organic product growth and leverages insights and hypothesis to identify areas of opportunity and adjust strategies accordingly to maximize impact on the levers, while validating through product analytics the performance of the efforts on business metrics.

As a former entrepreneur and co-founder of DWX, one of first SEO Software as a Service products leveraging artificial intelligence, Marcos Herrera led a product team that provided cutting-edge innovation to drive business success.
 

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