Wednesday, 28th June (Lecture room: 1029)

9.00 – 9.30 Opening ceremony and inaugural speech

9.30 – 11.00 Session I (4 papers)

  • Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis: An Abstract
  • Mina Ameri, Vanitha Swaminathan, Sushma Kambagowni  
  • Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
    Takumi Kato
  • Privacy and Personalization Trade off: An Empirical Investigation in Healthcare Apps Content
    Mike Nguyen, Mina Ameri, Vanitha Swaminathan
  • Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?
    Zahy Ramadan, Ibrahim Abosag, Eman Gadalla 

11.00 – 11.30 Coffee Break

11.30 – 13.00 Session II (4 papers)

  • Who buys when and where? How channel design and consumer attributes influence customer journey outcomes
    Christian Kock, Nadine Ampler, Rainer Olbrich
  • Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images
    Zhu Zhan and Bugao Xu  
  • Deepening Branding Opportunities in VR-based Metaverses. A Qualitative Study
    Maria Vernuccio, Sara Boccalini, Michela Patrizi, Alberto Pastore
  • Advertising Value of Podcast Advertising
    Carsten D. Schultz

13:00-13:15 Break

13.15 – 14.15 Session III (3 papers)

  • Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The greatest marketing stunt of the century, or just hype driven vanity-metrics?
    Markus Rach
  • The influence of digital storytelling using the Hero’s Customer Journey communication technique on customer acquisition and retention
    Emilie Gachassin,Catherine Prentice,Park Thaichon
  • How Facebook's brand personality affects brand commitment and preference: The mediating role of self-image congruence
    Johan Hellemans, Kim Willems, Malaika Brengman

14:15 – 16:00 Lunch 

16.00 – 18.00 Session IV (5 papers)

  • An Exploratory Study of Audiobook Discount Pricing
    Li Chen 
  • Black Friday vs. Green Friday: A comparative sentiment analysis of Spanish social media users’ perceptions
    Michele Girotto, Ana Maria Argila Irurita, Mel Solé Moro
  • Digital Marketing and E-Commerce A Bibliometric Analysis
    Miguel Guillén-Pujadas; David Alaminos; Emili Vizuete-Luciano; María Luisa Solé-Moro; Ana Argila-Irurita
  • They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products
    Kevin Ermecke, Rainer Olbrich, and Philipp Brüggemann
  • On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector
    Joan-Francesc Fondevila-Gascón, David López, Elena Puiggròs

18:15 – 20:00 Session V (4 papers)

  • The influence of TikTok videos on German Gen Z consumers’ attitude and purchase intention towards sustainable brands
    Susanne Plötz, Luisa M. Martinez, Luis F. Martinez, Filipe R. Ramos
  • On the Relative Effectiveness of Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment
    Jeffrey S. Larson and Jeffrey P. Dotson
  • Influencer Marketing Strategies In Foreign marketplaces
    Nuo Wang
  • More, Faster, and Better? Effects of Rewards on Incentivizing the Creation of User-Generated Content
    Mahsa Paridar, Mina Ameri, Elisabeth Honka

Thursday, 29th June (Lecture room: 1029)

9.30 – 11.00 Session VI (4 papers)

  • Analysis of the possibilities of implementing Bitcoin and other cryptocurrency payments at the university
    Juraj Fabus, Miriam Garbarova, Iveta Kremenova, Lukas Vartiak
  • Multi-Platform Search Advertising, Prominent Ad Positions, and Consumer Cross-Searching
    Mohammad Zia, Ram Rao
  • How digital channels enhance firm internationalization: An explorative study on space tech startups
    Chiara Cantù, Lala Hu, Mirko Olivieri
  • Assessing streamer attributes: Role of trust in purchase intention for live e-commerce
    Monica Law, Mark Ng, Lubanski Lam, and Xiling Cui

11.00 – 11.30 Break

11.30 – 13.00 Session VII (4 papers)

  • A Multiple-Case Study on the Role of CRM and Big Data in the Automotive Industry
    Lala Hu and Angela Basiglio
  • Antecedents And Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research
    Surej P. John and Sivakumari Supramaniam
  • How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives
    Johanna Muggenhuber, Tanja Doppler, Cordula Cerha, Robert Zniva
  • The Development of Online Shopping and Find-ing Information about Products in the Visegrad Four Countries
    Richard Fedorko, Štefan Kráľ and Lenka Štofejová

13:00-13:15 Break

13.15 – 14.15 Session VIII: Meet the Editor-in-Chief of Journal of Retailing, Prof. Katrijn Gielens

14:15 – 16:00 Lunch 

16:00 - 18.00 Session IX (5 papers)

  • Covid-19 pandemic: The least factor affecting the Lebanese E-commerce
    Nada Khaddage-Soboh
  • Traditional brands vs. born-digital brands: the case of the fashion industry
    Liliana Ribeiro
  • The impact of influencers on consumers’ purchasing decisions when shopping online
    Jakub Horváth and Richard Fedorko
  • Analyzing the Retail In-store Environment: A Review of Available Technologies
    Olaf Saßnick, Robert Zniva, Christina Schlager, Matthäus Horn, Reuf Kozlica, Tina Neureiter, Simon Kranzer, Viktoria Müllner, and Julian Nöbauer
  • How the quick commerce business model delivers convenience in online grocery retailing
    Johanna Rau, Lina Altenburg, Alessandro Iuffmann Ghezzi

18.00 – 18.30 Session X: Meet Jo Evershed, CEO and cofounder of Gorilla Experiment Builder, sponsor of the 2023 best paper award 

18:30 – 18:45 Conference closing

21:15 Gala Dinner at El Xalet de Montjuic, 31 Miramar Ave., Montjuic, Barcelona -