Keynote speakers


Digital Marketing & IT Project Manager, Nestlé

Bio: Digital Transformation Project Manager at Nestlé and lecturer of Digital Marketing at Universitat de Barcelona, INSA Business School and Universitat Internacional de Calaluña (UIC). In the last two decades he worked at diverse companies around the world as Digital Business and Marketing Consultant, Brand Manager for a startup (Superleague Formula) and Strategic Planner and Account Executive at top Communication Groups such as Publicis (Saatchi & Saatchi), Interpublic (Clouseau - FCB DRAFT) and WPP (TBWA). In 2009 Diego and his business partner founded a Digital Marketing agency based in London, Ads and Tea Online Marketing, which was sold when Diego joined Nestlé.

At Nestlé he manages digital transformation projects on a global level, making sure the markets can leverage the best digital strategies, delivering the best technology available for connecting with the new consumers.


Co-Founder & Managing Partner at D2F Partners / Former Digital Director, FC Barcelona / Former Vice President at Edelman, Disney Global Lead, Head of Digital Latin America

Bio: At D2F, they build products and provide services to transform brands by unlocking business value from their fans, audiences and communities. They operate in the confluence of sports, entertainment and media.
While at the FC Barcelona, he was in charge of its global digital strategy and execution, including Digital products (websites and apps), the creation of new subscription products (Culers membership and Barça TV+), Social Media strategy (+400M fans globally and leaders in engagement and views during my time in the role), market specific digital strategy and execution coordination (moving the club to #1 digital club in China), fan data management, digital partnerships and activations, eSports/ Gaming.

At Edelman, Enric Llopart was Running the global Disney account, coordinating digital marketing projects and teams in the US, Latin America, Europe and Asia. I helped teams around the globe think and execute social media, content marketing, CRM, influencers, user activation and analytics projects and initiatives.


Barça Studios, Barça TV+, FC Barcelona

Bio: Content, commentator, pitch reporter and live translations on Barça TV+. Previously, he a commentator and editor of the LaLiga Live and Viva LaLiga programs on the La Liga TV International channel (Mediapro). He also worked at Barça TV and the Atlas Agency (Telecinco-Cuatro) where he made live shows, fakes and pieces for different news programs. Bruno Ballesté worked also at Radio Marca for two years, producing and hosting Planeta Tenis. He also wrote on several sports websites and managed social networks.


Freelance - Content & Community Manager / Former content manager and community manager at Probike / co-founder of Countop

Bio: Community & Content Manager specialized in sporting events and brand activations. Especially in events during their celebration to create quality content that connects with audiences, entertains them and generates desire to attend the next edition.

He has created content and managed social networks for these events and companies: The Return, Canyon, Andalucia Bike Race, Catalunya Bike Race, Marxa cycle tourist 3 Nations, Great Bottom Bearded Vulture, Davis Cup (activating Rakuten sponsorship), Madrid Premier Padel, Ironman Andorra, Andorra MTB Classic by Epic Series, Trail 100 Andorra by UTMB, Return to the Ports of Andorra

Pablo Bosch was content manager and community manager at Probike, a company connecting with cyclists who enjoy cycling as a lifestyle. He was founder of Countop, a company specialized in market research for companies in the sports sector and sporting events.


Head of Product, Interflora / Former Product trainer at the Hero Camp / CEO at Be.Green / Chief Product Officer, Colvin / Mobile Product Manager, Softonic / Mobile Director, Groupalia / CEO, Fodd2u

Bio: Interflora Group is the leading European flower and gift platform. It is the number one consumer brand for flower and gift delivery in Europe. It also includes a portfolio of leading complementary brands including, OhMyGift, ASK Premium Beer and Chocolate Louis.

As Head of Product, Manu Arjó is responsible for overseeing all Digital Products across the group. He leads the Product Managers team as the key interface between business strategy and the digital product landscape. He also takes care of defining a customer-centric B2C product vision, the associated product strategy and breaking it down into an actionable roadmap for each of our user-facing digital products.


SEO & Web Developer, Clica’m

Bio: Freelancer SEO specialist with more than 10 years of experience in online marketing and web creation, with special emphasis on organic searches and Wordpress development. Specialized in: Online Communication, Search Engine Optimization (SEO), Web Architecture, Link Profile Optimization, Keyword Research, Google Analytics, SEO for Wordpress, Layout and HTML/CSS programming.


Senior SEO Product Manager, Adevinta / Former Head of Product and co-founder, DWX / eBay Classifieds Global Organic Growth SEO manager, eBay

Bio:  SEO Product Manager with over a decade of experience leading global teams for comprehensive SEO strategies that drive business growth across diverse markets and industries.

At Adevinta, he understands data as the core of the organic product growth and leverages insights and hypothesis to identify areas of opportunity and adjust strategies accordingly to maximize impact on the levers, while validating through product analytics the performance of the efforts on business metrics.

As a former entrepreneur and co-founder of DWX, one of first SEO Software as a Service products leveraging artificial intelligence, Marcos Herrera led a product team that provided cutting-edge innovation to drive business success.